Cosmo

One buyer appreciates its understated, unobtrusive character that pairs well with a range of aftershaves, while another — while praising the protection, lather and aluminum packaging — is candid about being a little let down: given the brand's reputation and pricing, they expected a scent that felt clearly a cut above the rest, and didn't quite get there. A third, who'd already been won over by Cubebe, singles out Cosmo's persistence and character as its strongest suit.

Verified buyers describe it as "basically a cologne" — the alcohol barely registers, but the scent is turned up to the max — with one first-time user calling the hydration balm-like and the fragrance fully satisfying.