70 th Anniversary

After a year of traditional shaving, one user calls it the best soap-and-aftershave pairing they've ever tried, ranking it above brands like Proraso and Stirling: rich lather, excellent glide, with the high price for the amount as the only real complaint.

In a separate thread, another user describes the scent as medium-intensity and never overpowering, with shave performance at the top of the category.

Several buyers praise a dense, slick lather with a post-shave moisturizing effect comparable to a classic like MWF; a minority, however, find the scent very close to Clinique's "Happy," judging it chemical-smelling at times.

One reviewer recounts that this soap was their first contact with the brand, and that its performance didn't match other premium artisan soaps, particularly on protection and cushion.

Among verified buyers, more than one names it their all-time favorite shaving soap, praising above all the fresh, clean post-shave feel.

Among verified buyers on this Italian retailer, the verdict is nearly unanimous: some call it "Italian excellence" for the Beta 4.3 formula, with protection, glide and post-shave feel all at their peak, while others note a creamier, more compact lather than the previous version, thanks to the added butters and oils.

A user with a large collection of the brand's products names it their favorite among roughly ten lines made by Saponificio Varesino, for its fresh, distinctive character.

In a comparison of the brand's EDP fragrances, it's likened to Armani's Acqua di Gio with an added briny amber twist; the white musk base is called its strongest asset, while limited longevity is flagged as the main trade-off, typical of summer aquatic scents.

Described as surprisingly velvety, almost balm-like in texture, without feeling greasy or sticky on the skin.

One reviewer notes that the brand's aftershaves stand out when paired with the soap from the same line, for how the scent lingers without overpowering.

Verified reviews are more split than for the soap: some find it excellent paired with the soap from the same line, others call it elegant and fresh but flag almost no longevity, and some, while appreciating what it does for the skin, say they're disappointed the scent fades within seconds of applying it.