70 th Anniversary

After a year of traditional shaving, one user calls it the best soap-and-aftershave pairing they've ever tried, ranking it above brands like Proraso and Stirling: rich lather, excellent glide, with the high price for the amount as the only real complaint.

In a separate thread, another user describes the scent as medium-intensity and never overpowering, with shave performance at the top of the category.

Several buyers praise a dense, slick lather with a post-shave moisturizing effect comparable to a classic like MWF; a minority, however, find the scent very close to Clinique's "Happy," judging it chemical-smelling at times.

Among verified buyers, more than one names it their all-time favorite shaving soap, praising above all the fresh, clean post-shave feel.

Among verified buyers on this Italian retailer, the verdict is nearly unanimous: some call it "Italian excellence" for the Beta 4.3 formula, with protection, glide and post-shave feel all at their peak, while others note a creamier, more compact lather than the previous version, thanks to the added butters and oils.

Verified buyers on this US retailer are unanimous (5/5 across four reviews): one calls the soap-and-aftershave combo simply "wonderful" for scent, lather and shave quality, while another sums the whole set up as "fantastic," with "perfect lather and a wonderfully balanced scent."

In a well-received "shave of the day" post, one longtime user names 70th their new favorite over what had been their previous top pick, 80th Anniversary, calling the soap base "unmatched" and comparing the scent favorably to Acqua di Gio; asked directly to choose between the two anniversary editions, they lean toward 70th "by a hair," while another commenter — not even a fan of Acqua di Gio generally — says they genuinely enjoy this take on it. Elsewhere in the thread, the hard puck is credited with needing little water and lasting a long time, offsetting what commenters agree is a steep price.

A user with a large collection of the brand's products names it their favorite among roughly ten lines made by Saponificio Varesino, for its fresh, distinctive character.

In a comparison of the brand's EDP fragrances, it's likened to Armani's Acqua di Gio with an added briny amber twist; the white musk base is called its strongest asset, while limited longevity is flagged as the main trade-off, typical of summer aquatic scents.

Described as surprisingly velvety, almost balm-like in texture, without feeling greasy or sticky on the skin.

One reviewer notes that the brand's aftershaves stand out when paired with the soap from the same line, for how the scent lingers without overpowering.

Verified reviews are more split than for the soap: some find it excellent paired with the soap from the same line, others call it elegant and fresh but flag almost no longevity, and some, while appreciating what it does for the skin, say they're disappointed the scent fades within seconds of applying it.

One reviewer specifically praises the aftershave for containing no alcohol while still leaving "a protective barrier on the face"; another describes the fragrance as "fantastic, super fresh with marine and citrus notes," with a light tingle on application and a few hours of staying power.